Visual Direction

I read trends and gain insights.

I turn them into new collections.



Step 1. Thoroughly get familiar with social media

— mostly Instagram and Threads — while keeping an eye on the fashion runways (SS/AW)

Step 2. Brainstorm

how upcoming trends can be applied to brands and identify connection points.

Step 3. Design a project outline

with a practical, cost-effective budget.

Step 4. Bring it all to life

— execute the concept, produce visuals, and roll out the content.

sold out in 7 days Hero item
expanding into immediate restock
+398% YoYInstagram reach
elevating the brand’s cultural visibility


I define the collection concept, select key items,

develop the visual language, craft the copy,

set the budget, build the strategy,

and choose the right e-commerce channel.

From idea to impact.

Film 2
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BRANDING CAMPAIGN FILM

WORLD WOMEN'S DAY - 23 Spring

Creative direction, platform collaboration, and visual concept

Film 1
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BRAND COLLABORATION FILM

COLOR SPLASH - 23 SS

Creative direction, storytelling, and visual concept

Film 2
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EDITORIAL CAMPAIGN FILM

WHERE IS YOUR DESTINATION - 23 SUMMER

Storytelling, influencer communication and visual concept

Film 3
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TREND CAPSULE COLLECTION

GRUNGE - 24 SS

Creative direction, production communication, and visual concept