Buzz Strategy

I create buzz in the most effective way.

I develop strategies with a limited budget.

Business = Budget.

Point 1.

Developed a three-phase model: Exposure → Engagement → Conversion to optimize customer journey and campaign performance.

Step 1

Pre-Awareness

Focus: Exposure

— building initial visibility and reaching potential audiences.

Step 2

Timely Promotion

Focus: Conversion

— drive audience action and convert engagement into measurable results.

Step 3

Post-Campaign Amplification

Focus: Sell Through

— maximize the impact of the campaign by reinforcing messaging and driving final conversions.

Pre-launched three signature jacket styles in April through branded YouTube content featuring influencer Shin Ji-yeon, generating early buzz ahead of the main campaign.

In May, drove peak-time traffic and conversions through branded YouTube content featuring influencer Chaeso, promoting the same three key jacket styles.

In July, reinforced the final-stage product push through collaborative branded content with influencers Doyoungdoyoung & Yully and Brand Hunter, sustaining visibility and sales momentum until stock sold out.